Korean sunscreen without the white cast: how to choose
How to choose
Why Korean sunscreens feel different from Western ones, and how to read the label so you do not end up grey.
If you have ever put on sunscreen and looked slightly grey in photographs, you met a mineral filter. Korean sunscreens are popular abroad largely because they solved that problem earlier than most.
Why the difference exists
Korea and the EU approve a wider set of UV filters than some other markets. Those newer filters are more soluble, which means they can be dissolved into a light fluid instead of suspended as a white powder. The result sinks in, does not sit on top, and does not fight foundation.
What to check on the label
- Filter type. Zinc oxide and titanium dioxide are mineral and can leave a cast on deeper skin tones.
- Texture words. “Serum”, “fluid” and “essence” usually mean thin. “Cream” and “milk” mean richer.
- PA rating. PA++++ is the Asian scale for UVA protection. SPF only tells you about UVB.
- Finish. “Tone-up” means it is designed to brighten — that is a white cast on purpose.
How much to use
Roughly two finger-lengths for face and neck. Almost everyone under-applies, and half the amount does not give you half the protection — it gives you considerably less. Reapply every two hours outdoors.
Storage and shipping
Sunscreen does not enjoy heat. Ours ships from Seoul and takes one to two weeks, so it spends time in transit. If a parcel arrives on a hot day, let it come back to room temperature before you judge the texture.
Every sunscreen we carry lists its filters, texture and finish on the product page.